Thursday, June 8, 2023
  • Home
  • TechBooky
  • Business
  • TV
  • Startup
TechBooky Africa
  • Home
  • TechBooky
  • Business
  • TV
  • Startup
  • Fintech/Finance
  • Login
No Result
View All Result
TechBooky Africa
Home Social Media

Facebook Is Rebuilding Its Ad Tools With A Focus On Privacy

Idara Umoren by Idara Umoren
August 18, 2021
in Social Media
0

During the apple WWDC developer 2021 festival in June, announcements were made regarding the fact that iOS’ operating system will be more focused towards addressing privacy needs. Google also decided to key into the privacy-focused system by deciding that it will stop selling ads according to a user’s web browser data.

Facebook in the same vein, is not letting the privacy-focus era pass it by. It is presently working on a solution that presents user-privacy as a key subject. This solution is what the social media giant has termed as a Secure multi-party computation-party computation (MPC). This term enables advertisers to understand how ad campaigns are performing, while making sure that neither Facebook, nor the person organizing the ad campaign (the advertiser in this case), can learn any information that does not affect their business.

With the MPC, data is end-to-end encrypted while in transit- this means that neither party can see each other’s data. With this configuration, both parties will gain insight about how an ad is performing without a party having to be in the know of two sets of data. The Multi-Party Configuration will be available on Facebook Business Manager platforms fully next year.

 

Any privacy-focused solutions presently?

Related posts

WhatsApp

WhatsApp Beta Introduces Chat Lock To Lock & Hide Chat Threads.

May 16, 2023
Twitter

Linda Yaccarino’s Appointment As CEO Will Introduce Twitter 2.0.

May 15, 2023

YES. Facebook is currently working on Private Lift Measurement – a solution that uses MPC to help advertisers understand ad performance. What is good about this is that Private Computation Framework is open-sourced, so developers can create their own privacy-centric measurements using MPC.

Away from MPC, Facebook is trying out on-device learning. On-device learning improves a person’s ad experience by processing their data on their device without having to first send the data to a remote server/cloud. With this measure, Facebook will be able to send relevant ads to a Facebook user without having to peep on information about the user’s browsing data or their app choices and preferences.    

To strengthen the efficiency of on-device learning, another measure called differential privacy will be adopted. Differential noise adds “noise” to a data set. The aim is to add small random bits of information to make it harder to know who bought a product for example, after clicking on an ad.

Year on year, Facebook is making effort to build a portfolio of privacy-enhancing technologies (PET). This minimizes the amount of data to be processed so that personal information will not be at risk.

With PETs, Facebook hopes that data will be made anonymous, and more aggregate so that original data will not be compromised. The aggregate data will then be used to run personalized ads.

Speaking to The Verge, Facebook’s Vice President of Product marketing for ads, Graham Mudd said: “we definitely see that (ads) personalization will evolve very meaningfully over the course of the next five years and that investing well ahead of that will benefit all of our customers and enable us to help shape that future state of the ads ecosystem”.     

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Tags: adsfacebookfacebook adsprivacysocial media
Previous Post

Gamr, A Nigerian Startup For Sport Lovers, Secure An Undisclosed Amount Of Seed Round

Next Post

The Nigerian Regulators Should Not Let The Startup House Fall With New Restrictions

Next Post
The Nigerian Regulators Should Not Let The Startup House Fall With New Restrictions

The Nigerian Regulators Should Not Let The Startup House Fall With New Restrictions

RECOMMENDED NEWS

Egypt’s MaxAB Acquires Morocco’s WaystoCap, Sets New Record

Egypt’s MaxAB Acquires Morocco’s WaystoCap, Sets New Record

2 years ago
The Liquid C&C Cybersecurity Fusion Centre is set to put Microsoft Data Centre Out of Business.

The Liquid C&C Cybersecurity Fusion Centre is set to put Microsoft Data Centre Out of Business.

11 months ago
Here’s How To Register For The Africa Tech Festival Coming Up In November

Here’s How To Register For The Africa Tech Festival Coming Up In November

2 years ago
Aidi Africa Partners With AWS To Accelerate African Startups

Aidi Africa Partners With AWS To Accelerate African Startups

2 years ago

FOLLOW US

  • 70.9k Followers

BROWSE BY CATEGORIES

  • App
  • Banking
  • Business
  • Cryptocurrency
  • Cybersecurity
  • East Africa
  • Economy
  • Enterprise
  • Event
  • Fintech/Finance
  • Funding
  • Gadget
  • Government
  • Insight
  • Internet
  • Investment
  • Nigerian/African Tech
  • North Africa
  • Personnel
  • Research/How to do it
  • Service
  • Social Media
  • Southern Africa
  • Startup
  • Telecom
  • Transport
  • Uncategorized
  • West Africa

BROWSE BY TOPICS

5g acquisition africa AI app banking CBDC cbn central bank of nigeria ChatGPT cloud cryptocurrency Crypto market cybersecurity e-commerce east africa economy fintech funding Fundraising google government internet investment kenya License microsoft mtn ncc nigeria Partnership remittance ride hailing rwanda seed social media software south africa startup Start up technology telecom twitter west africa whatsapp

Featured Categories

App
31 Posts
View Posts
Banking
18 Posts
View Posts
Business
15 Posts
View Posts
Cryptocurrency
35 Posts
View Posts
Cybersecurity
19 Posts
View Posts
East Africa
33 Posts
View Posts
Economy
18 Posts
View Posts
Enterprise
36 Posts
View Posts
Event
11 Posts
View Posts
Fintech/Finance
107 Posts
View Posts
Funding
32 Posts
View Posts
Gadget
14 Posts
View Posts
Government
70 Posts
View Posts
Insight
7 Posts
View Posts
Internet
23 Posts
View Posts
Investment
21 Posts
View Posts
Nigerian/African Tech
39 Posts
View Posts
North Africa
3 Posts
View Posts
Personnel
2 Posts
View Posts
Research/How to do it
4 Posts
View Posts
Service
24 Posts
View Posts
Social Media
32 Posts
View Posts
Southern Africa
20 Posts
View Posts
Startup
93 Posts
View Posts
Telecom
46 Posts
View Posts
Transport
17 Posts
View Posts
Uncategorized
2 Posts
View Posts
West Africa
50 Posts
View Posts
No Result
View All Result
Loading
  • Rwanda e-government
    Irembo Rwanda Debut To Lead e-Government Penetration & Digital Transformation.
    • June 7, 2023
  • Branch & Century MFB
    Branch Acquired Century MFB And Transitioned To A Neo-bank In Kenya.
    • June 7, 2023
  • Tingo Mobile & DataPro
    DataPro Analytics Results Rates Tingo Mobile Top-Notch Impact In Africa Despite Fraud Allegations.
    • June 7, 2023
  • Lenovo Yoga Book 9i Made Production— Dual-Screen/Hybrid Laptop.
    • June 6, 2023
  • Chipper Cash
    Chipper Cash Third Round Of Retrenchment Affected Executive Staffs.
    • June 6, 2023
TechBooky Africa

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc.

Follow us on social media:

Recent News

  • Irembo Rwanda Debut To Lead e-Government Penetration & Digital Transformation.
  • Branch Acquired Century MFB And Transitioned To A Neo-bank In Kenya.
  • DataPro Analytics Results Rates Tingo Mobile Top-Notch Impact In Africa Despite Fraud Allegations.

Category

  • App
  • Banking
  • Business
  • Cryptocurrency
  • Cybersecurity
  • East Africa
  • Economy
  • Enterprise
  • Event
  • Fintech/Finance
  • Funding
  • Gadget
  • Government
  • Insight
  • Internet
  • Investment
  • Nigerian/African Tech
  • North Africa
  • Personnel
  • Research/How to do it
  • Service
  • Social Media
  • Southern Africa
  • Startup
  • Telecom
  • Transport
  • Uncategorized
  • West Africa
  • Home
  • TechBooky
  • Business
  • Video
  • Contact Us

© 2022 Techbooky Africa .

No Result
View All Result
  • Home
  • TechBooky
  • Business
  • TV
  • Startup

© 2022 Techbooky Africa .

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In