Jiji’s Cars45 acquisition is now absolute whereby the Nigerian-based e-commerce marketplace has reportedly rebranded its car dealer subsidiary to Jiji Cars. Jiji traders can now buy used cars directly from the Cars feature on the Jiji digital marketplace.
Recall, Jiji acquired the previously dubbed Cars45 during the post-pandemic era — ever since the 2021 Q1, Cars45 continued to sell used cars by Africans to Africans. At the time, Cars45 is available in Jiji’s e-commerce network as an autonomous feature that orchestrates a transparent Jiji contract to determine the property value listed for sale and exchanging of property for cash per the accepted terms and conditions.
Jiji’s Cars has purportedly led its host country’s e-commerce ecosystem to rival other e-commerce solutions trading in Africa’s digital economy. Before Jiji acquired Jiji Cars, Cars45 had active online operations in Africa’s major commercial zone such as Nigeria, Kenya, and Ghana.
Prior To The Name Change
Jiji’s veto power over Cars45 extends to control other digital vehicle exchange operations outside the Nigerian marketplace. Today, Cars45 continues to connect car buyers and sellers as Jiji Cars. Before the name transition, Jiji Cars reportedly acquired another African-based e-commerce startup dubbed O2O focused on fairly used vehicle exchange with the sole motive of marketplace expansion.
Jiji Cars have always schemed to expand its parent company’s user base merging Cars45 and O2O user base as metaphorical unicorn e-commerce solutions to expand Jiji’s products sales and revenue income per annum.
Jiji’s e-commerce solutions have recorded a hefty amount of revenue income growth. Jiji’s e-commerce business focused on marketing “online classifieds ads” rather than “displaying classified ads”. The average African population can afford to promote online classifieds in contrast with the display classified that covers a broader range of visitors.
Jiji’s current e-commerce marketplace sells instant online classified ads via multiple streams of e-commerce networks. The chronicles of Jiji add Cars to share behind the scenes of rebranding, name transition, and its subsidiary status quo since Jiji debuted eight years ago domineering Nigeria’s e-commerce solutions marketplace.
In eight years of e-commerce experience, Jiji has closed millions of transparent exchanges of online classifieds. Jiji’s per MoM userbase analytic records more than 20m active user trading properties on Jiji’s network. In sum, Jiji’s market value is worth $10bn — with Jiji Cars’ market value inclusive. Jiji has millions of active ads posted in Jiji’s e-commerce marketplace, while user sellers and buyers can credit themselves with jiji’s custom verification badge.
