Mozilla is bringing more updates to Firefox to enhance the web browser to access in-house extensions integration without third-party indulgence. FakeSpot extension has been acquired by the web browser to serve as an embedded tool for Firefox to alter other flagships services set to feature on the web browser as a shopping tool as well.
Fakespot — a startup that offers a website and browser extension that helps users identify fake or unreliable reviews. The start-up fake review detector has been inaugurated into services since its 2016 debut in New York. FakeSpot has relentlessly commune artificial intelligence and machine learning to detect patterned similarities to red flag fake reviews.
Fakespot provides a rating or grade for the product’s reviews to help consumers make more informed decisions when making a purchase. This clarifies Mozilla’s chief consent to acquire the start-up fake review detector company embedded as an extension tool on the web browser and support other extensions incorporated in Firefox for shopping.
Mozilla Chief Product Officer Steve Teixeira shared comments that were published in the company’s blog post about acquiring the start-up fake review detector to alter the web browser performance when shopping online. Still, Mozilla’s Teixeira did not disclose the terms of the deal nor the acquisition amount which got bot farms fearful of scripting fake reviews on e-commerce platforms.
“Fake Spot will continue to work across all major web browsers and mobile devices, and the Mozilla team will be investing in continuing to enhance the Fakespot experience for its many, dedicated users. There will also be future Fakespot integrations that are unique to Firefox,” Teixeira said.
The FakeSpot acquisition denotes that the start-up fake review detector’s extension will be incorporated with Mozilla’s Firefox as a significant tool to flag farm bots abusing fake reviews on e-commerce platforms such as Jumia, Amazon, TripAdvisor, etc.
“The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic,” Teixeira continued.
Aside from incorporating the fake review detector in Firefox, Mozilla also embedded significant shopping tools into the Firefox system. Without users seeing the need for a review detector to determine legitimacy, the company needs the extension to determine authentic products on the internet that displays on its browser as well.