Termii reports its start-up consideration to expand its services across the borders of Africa having secured another investment deal that increases the startup’s net capitalization to five million dollars. The API-based communication start-up company raised $3.65 million to accomplish its tasks committed to expanding its API-based communication infrastructure to accumulate more customers connected to the B2B2C communication solutions in Africa.
Termii is a Nigerian start-up company that currently has a standard operation ready to serve a broad range of users to experience innovative communication as a service. Starting from influencing its host country, the start-up company report to impact the West African market with API-based communication and mobile infrastructure.
Termii CEO, Gbolade Emmanuel reported innovating its operations via expanding to another market which ideally disclosed the funds his start-up company secured to accomplish the expansion scheme. Emmanuel said Cote d’Ivoire is the target market to impact the West African marketplace by introducing API-based communication as a service to the Francophone-speaking country in the continent since it is close to home.
“So far, we have been successful in serving customers with pure messaging solutions; however, we realized that the demand for customers grew beyond messaging. Most of our financial services customers required one-time verification systems to validate user transactions and identity; hence we introduced this across SMS, calls, emails, and WhatsApp, giving them multiple options and better delivery,” Emmanuel reports.
Aside from moving its API-based communication as a service to connect the B2B2C users the in Francophone market, Emmanuel disclose that the location is its priority while other locations will be considered to branch out. Having Termii communication API Infrastructure thrilling the West African B2B2C market with seamless communication, Emmanuel also said that North Africa will be next in line with experiencing its optimal communication.
Termii has altered its operations before considering the impact of Cote d’Ivoire as its priority location to expand its API-based communication services that currently have a mobile app infrastructure called Terminal. A mobile app is an optimal tool for the start-up company to embrace virtual communication solutions via accessible verification calls and one-time passwords (OTP) to alter increased transaction numbers.